Marketing Director, CRM & Personalization

Plano

Texas

Other

2025-06-03

About This Role

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Description

As an industry innovator and customer-centric company, Public Storage leverages data, technology, and personalization to deliver outstanding customer experiences at every touchpoint.

At this time, we are seeking a dynamic, strategic, and hands-on Director of CRM and Personalization to lead the development and execution of customer relationship and personalization strategies that drive deeper engagement, loyalty, and lifetime value. This individual will shape the vision and innovation roadmap for omni-channel CRM, managing a high-performing team while partnering cross-functionally to bring sophisticated, data-driven personalization to every customer interaction.

Key Responsibilities:

Strategic Leadership
- Define and own the vision, roadmap, and KPIs for CRM and personalization strategies across email, SMS, push, web, app, and offline touchpoints.
- Foster a test-and-learn culture that leverages insights to continuously improve campaigns and drive business growth.
- Champion customer-centricity at every level, ensuring communications are tailored, relevant, and timely.

Team Management & Development
- Recruit, mentor, and lead a team of CRM strategists, campaign managers, and personalization specialists.
- Encourage collaboration and agility, driving both innovation and operational excellence.
Technology, Data & Personalization
- Oversee CRM and personalization martech stack (CDP, ESP, testing/personalization platforms), partner with IT to optimize, upgrade, and integrate new capabilities.
- Advance the use of data science and machine learning to inform segmentation, dynamic content, propensity modeling, and next-best-action recommendations.
- Ensure data privacy and compliance with all regulations (CAN-SPAM, TCPA, CCPA, etc.).
Campaign Planning & Execution
- Lead the design, deployment, and optimization of lifecycle, triggered, and transactional CRM programs.
- Guide campaign measurement, reporting, and actionable analysis for continuous improvement.
- Own the personalization roadmap across digital and offline channels, including dynamic web content, product recommendations, and personalized offers.
Cross-Functional Collaboration
- Work closely with Product, Digital Marketing, Analytics, Field Operations, and Customer Care to embed CRM and personalization throughout the customer journey.
- Present insights, strategies, and progress to executive leadership.

Qualification

Bachelor’s degree in Marketing, Business, Data Science, or related field; Advanced degree (MBA, MS) preferred.

10+ years’ progressive experience in CRM, database marketing, and digital personalization, with 5+ years in a leadership role.

Proven track record of building, scaling, and optimizing CRM strategies that drive measurable increases in engagement, retention, and LTV.

Deep expertise with CRM and personalization tools (e.g., Salesforce Marketing Cloud, Braze, Adobe, Iterable, BlueConic, Dynamic Yield, or similar).

Demonstrated success in leveraging data and analytics for campaign performance, segmentation, predictive modeling, and personalization.

Strong leadership, communication, and team development skills.

Advanced understanding of data privacy regulations and best practices.

Preferred Qualifications:

Experience in high-transaction, customer-facing environments (e.g., retail, e-commerce, consumer services, or subscription businesses).
Skilled in loyalty, membership, or reward program design and operations.
Knowledge of self-storage, rental, or real estate industries a plus.

About Public Storage

Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With millions of customers, thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we're also one of the largest landlords.

We've been recognized as A Great Place to Work by the Great Place to Work Institute. And, our employees have also voted us as having Best Career Growth, ranked us in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.

We're a member of the S&P 500 and FT Global 500. Our common and preferred stocks trade on the New York Stock Exchange.

Additional Information

Workplace

One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.

Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.

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