Digital Marketing Manager

Plano

Texas

Other

2025-06-19

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Description

We are committed to delivering a seamless, customer-centric experience across thousands of locations. As we expand our digital capabilities, we seek a data-driven Digital Marketing Manager to maximize the visibility, accuracy, and performance of our property listings online.

Our Digital Marketing Manager oversees and optimizes Public Storage’s property listings on major search engines, working closely with our digital agency partners. This role will be central to managing online property presence, tracking phone numbers for each listing, and driving reputation management through effective review platform administration. You’ll use data, tools, and agency relationships to ensure every location is fully optimized for discoverability, accuracy, and customer engagement.

Key Responsibilities

Property Listings Management
- Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information.
- Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms.
- Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement.
- Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.
Tracking Number Management
- Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing.
- Collaborate with external vendors/agencies to ensure correct call routing and attribution.
- Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations.
Reputation & Review Management
- Manage our online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices.
- Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback.
- Work with field teams to encourage positive reviews and improve overall ratings across locations.
Collaboration & Reporting
- Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution.
- Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management.
- Offer regular updates and recommendations to leadership for continued digital performance growth.

Qualification

Bachelor’s degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.

5+ years’ digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.

Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms.

Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca).

Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext).

Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools.

Excellent organizational skills and a detail-oriented mindset.

Outstanding communication and project management abilities.

Technical Proficiencies:

Data Visualization & Project Management Tools:
Proficient in Tableau, Basecamp, Asana, and Monday.com for data analysis, project tracking, and team collaboration.

Web Development:
Skilled in HTML, CSS, and Java, with experience in building and styling responsive web pages and applications.

Preferred Qualifications:

Experience working with agencies across digital listing management, call tracking, or review/reputation programs.
Experience in retail, services, real estate, or franchise/multi-location environments.
Familiarity with local SEO, directory optimization, and UTM strategies.
Experience with data visualization tools (e.g., Tableau, Looker, Power BI).

About Public Storage

Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With millions of customers, thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we're also one of the largest landlords.

We've been recognized as A Great Place to Work by the Great Place to Work Institute. And, our employees have also voted us as having Best Career Growth, ranked us in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.

We're a member of the S&P 500 and FT Global 500. Our common and preferred stocks trade on the New York Stock Exchange.

Additional Information

Workplace

One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.

Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.

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